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DevelopersIntegrationsGeneric webhook

Generic webhook integration

If your tool isn’t in the integration catalog, use a generic webhook to send events from Active Reach to any HTTPS endpoint.

Setup

  1. Go to Settings → Data Pipes → New → Generic Webhook
  2. Enter your endpoint URL (must be HTTPS)
  3. Select which events to send (same event types as outbound webhooks)
  4. Configure authentication:
    • None — no auth header (not recommended for production)
    • Bearer token — Authorization: Bearer <your-token>
    • Custom header — any header name and value
  5. Test the connection and activate

Payload format

Same JSON structure as the webhook payload format:

POST https://your-endpoint.com/webhook
Content-Type: application/json
Authorization: Bearer <your-token>
 
{
  "id": "evt_a1b2c3d4",
  "type": "delivery.delivered",
  "timestamp": "2026-04-17T10:30:00.000Z",
  "workspace_id": "ws_abc123",
  "data": { ... }
}

Use cases

  • Internal dashboards — pipe delivery events to your own analytics backend
  • Slack notifications — forward campaign completion events to a Slack webhook
  • Custom CRM — sync contacts to a CRM that isn’t natively supported
  • Audit/compliance — archive events to an internal logging service
  • ETL pipelines — feed into Apache Airflow, Prefect, or similar

Retry behavior

Generic webhooks use the same retry policy as standard webhooks — 6 retries with exponential backoff, 7-day DLQ retention.

What’s next

CashfreeArchitecture overview