Product catalog
Go to Create → Catalog to manage your product inventory.
Import sources
| Source | Sync type | What imports |
|---|---|---|
| Shopify | Real-time (webhooks) | Products, variants, images, prices, inventory |
| WooCommerce | Real-time (REST hooks) | Products, variations, images, prices |
| CSV upload | One-time | Bulk product import with column mapping |
| API | Real-time | POST /api/v1/products for programmatic management |
Product fields
Each product has:
- Name, description, images — display content
- SKU — unique identifier
- Price — selling price (supports multi-currency)
- Category — product grouping
- Inventory status — in stock, out of stock, limited
- Variants — size, color, etc. (from Shopify/WooCommerce)
- Custom attributes — any additional fields you need
How the catalog is used
| Feature | How it uses your catalog |
|---|---|
| Campaign personalization | Insert product recommendations into email/WhatsApp templates |
| Dynamic Product Ads | Auto-generate Meta/Google product ads from your feed |
| Journey branching | Branch on product category or purchase history |
| Commerce WebView | Display products in the hosted storefront |
| Analytics | Product-level conversion rates and revenue attribution |
Per-outlet overrides
The catalog itself is brand-wide — one product list per workspace, shared across every outlet. For per-outlet variation (a different price at the airport branch, a dish that’s only available at the Bandra kitchen, a SKU temporarily out of stock at one location), Active Reach supports per-outlet overrides on top of the brand catalog.
| Field | Per-outlet override |
|---|---|
| Price | Override the brand price for this outlet |
| Availability | Mark a product as unavailable at this outlet only |
| Stock count | Track stock per outlet (otherwise inventory is brand-wide) |
Edit overrides at Catalog → Overrides with an outlet selected. The overrides are mirrored into the cell plane so storefront recommendations, catalog queries, and availability lookups all read the outlet-specific values when an outlet is selected on the storefront.
What’s next
- Commerce WebView — link products from messages
- Shopify integration — setup guide