ROI dashboard
Go to Measure → Analytics → ROI to see the financial impact of your marketing.
Key metrics
| Metric | Description |
|---|---|
| Total attributed revenue | Sum of conversion event values within tracking windows |
| Total marketing cost | Channel costs + ad spend |
| Overall ROAS | Revenue / cost |
| Revenue per send | Revenue / total messages sent |
| Revenue per contact | Revenue / unique contacts reached |
Views
By campaign
Top campaigns ranked by attributed revenue:
- Campaign name, channel, revenue, cost, ROAS
- Click to drill into the campaign detail page
By channel
Which channels deliver the best ROI:
- Channel, sends, revenue, cost per engagement, ROAS
- Useful for budget allocation decisions
By segment
Which audiences generate the most revenue:
- Segment name, contacts, revenue, revenue per contact
- Identify your highest-value audiences
Time-series
A revenue waterfall chart showing daily/weekly attributed revenue broken down by campaign or channel. Overlay cost to visualize margins.
What’s next
- Attribution — understand which touchpoints drive the revenue
- Budgets & governance — allocate budget based on ROI data