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GuidesAdvanced analyticsFunnels

Funnels

Go to Measure → Analytics → Funnels to build and analyze conversion funnels.

What funnels show

A funnel tracks how contacts progress through a series of steps (events). At each step, you see how many contacts advanced vs dropped off — revealing where you’re losing people.

Building a funnel

Define steps

Click Add step for each event in the sequence:

  1. Step 1: page_viewed (landed on product page)
  2. Step 2: add_to_cart
  3. Step 3: checkout_started
  4. Step 4: order_completed

Each step is an event name. Add property filters to narrow (e.g., category = "electronics").

Set the conversion window

How long does a contact have to complete all steps? Default: 7 days. Shorter windows are stricter; longer windows capture more conversions but dilute signal.

Analyze

The funnel renders as a horizontal bar chart showing:

  • Absolute count at each step
  • Conversion rate between each pair of steps
  • Overall conversion (step 1 → last step)
  • Median time between steps

Segment comparison

Overlay two or more segments on the same funnel to compare:

  • “VIP customers vs all contacts — where does VIP advantage emerge?”
  • “WhatsApp-contacted vs email-contacted — which channel drives faster checkout?”

Drop-off analysis

Click the drop-off bar between any two steps to see:

  • Contacts who dropped off (downloadable list)
  • Common properties of droppers (city, plan, device)
  • Last event before dropping — what did they do instead?

What’s next

SandboxesCohort retention