Skip to Content
GuidesCustomer pagesMembers

Members page

The members page surfaces your paid membership product. Unlike free tiers (which a customer earns into by spending), memberships are a recurring purchase that unlocks perks immediately.

URL: {brand}.actii.me/{outlet}/members?t=... — the brand subdomain plus the outlet code.

Naming: backend code calls this membership; the customer-facing surface is called members. Same product, different audience-facing label.

What customers see

The page renders one of two states depending on whether the customer is already a paid member.

State: not a member

A one-page upsell:

  • The membership name (e.g. “VIP Club”, “Plus”)
  • The price — monthly and yearly, with the implied saving
  • A perks grid — every benefit the membership unlocks
  • A single upgrade button — leads to checkout via your configured payment processor

State: active member

A status surface:

  • Membership badge and join date
  • Next renewal date and amount
  • Manage subscription button (pause / cancel / update payment method)
  • The same perks grid, now showing each as “Unlocked”

What memberships unlock

Memberships layer on top of the free tier system. Perks can include:

PerkExample
Earning multipliersVIPs earn 2× points on every purchase
Exclusive rewardsRewards visible only to members
Tier protectionA member’s tier doesn’t drop even if they fall below the points threshold
Free delivery / shippingAuto-applied at checkout
Early accessDrop-day access N hours before non-members
Member-only eventsTagged in journey audiences

Configure perks at /dashboard/[ws]/loyalty/memberships → Perks. See paid memberships for the full operator surface.

Pricing model

Active Reach supports:

  • Monthly recurring — customer is charged on the join-date anniversary each month
  • Yearly recurring — discounted vs monthly, charged on join-date anniversary each year
  • Trial periods — optional N-day free trial before the first charge

Cashfree handles the subscription billing (see Cashfree integration). PayU and Razorpay fall back when Cashfree is unavailable in the tenant region.

The bill page may include a full membership upsell card (not just a chip) when:

  1. The customer isn’t currently a paid member
  2. The order qualifies for a membership benefit they could have used
  3. The upsell hasn’t been declined within the past 30 days

Tapping the card opens this page with the upgrade flow primed. The order context is preserved — if the customer upgrades, the membership benefit retroactively applies to the order they just paid for (e.g. free delivery refund).

Trial expiry

Customers in a trial see a countdown at the top of the page. When the trial ends:

  • The first paid charge attempts on the configured payment method
  • If the charge fails, the customer is notified via their preferred channel and given 7 days to update their payment method
  • After 7 days of failed retries, the membership lapses and tier protection ends

See paid memberships → trial expiry for the operator-side configuration.

What’s next

RewardsMulti-workspace overview