Welcome to Active Reach
Active Reach is an AI-native marketing automation platform that helps businesses send the right message, to the right person, at the right time — across WhatsApp, email, SMS, RCS, push notifications, and in-app messages.
Whether you’re a single-location bakery or a multi-brand franchise with hundreds of outlets, the platform scales with you. It handles everything from first contact to lifetime loyalty.
Who this documentation is for
Marketers & growth teams — you’ll spend most of your time in the Guides section. It covers campaigns, journeys, playbooks, channels, analytics, and settings with step-by-step walkthroughs. No code required.
Engineers & integration partners — the Developers section covers the REST API, Web and Mobile SDKs, webhooks, event ingestion, and third-party integrations. Copy-paste code samples in cURL, Node.js, and Python.
How the platform is organized
Active Reach runs on a cellular architecture — your data lives in a regional cell close to your customers, while a global control plane handles account management, billing, and channel provisioning. You don’t need to think about this day-to-day; the platform routes everything automatically. If you’re integrating, see the SDK reference for ingestion and the Webhooks page for outbound events.
Key capabilities
- Multi-channel messaging — WhatsApp, Email, SMS, RCS, Push, In-App — all from one campaign builder
- Visual journey builder — drag-and-drop multi-step automations with branching, A/B testing, and wait logic
- Pre-built playbooks — industry-specific automation recipes (F&B, retail, services) you activate in minutes
- AI-powered creative — generate ad copy, email content, and WhatsApp templates using AI
- Audience intelligence — segments that update in real-time based on behavior, purchase history, and engagement
- Real-time analytics — funnels, cohorts, attribution, anomaly detection, and an AI-powered insights feed
- Ads management — connect Meta and Google Ads, manage budgets, measure incrementality
- Loyalty & referrals — points, tiers, rewards, referral tracking — built in, not bolted on
- Multi-outlet & agency — run a single brand across many outlets from one workspace, or operate as an agency managing many client brands