Analytics overview
The analytics dashboard shows how your marketing is performing across all channels, campaigns, and journeys.
Go to Measure → Analytics → Overview.
The workspace chip-strip (the ?location= URL state, set by the location indicator at the top of every dashboard page) narrows every chart and KPI to a single outlet. With the chip set to All outlets, you see brand-level totals; selecting a specific outlet filters every aggregate on the page.
KPI cards
Four headline metrics at the top, each with a trend indicator (vs. previous period):
| Metric | What it measures |
|---|---|
| Total sends | Messages sent across all channels |
| Delivery rate | % of sends that reached the recipient |
| Engagement rate | % of delivered messages that were opened, clicked, or replied to |
| Conversion rate | % of engaged contacts who completed a goal event |
Time-series chart
A multi-line chart showing daily/weekly/monthly trends for sends, opens, clicks, and conversions. Toggle between:
- Absolute numbers — raw event counts
- Rates — percentages relative to sends
Filter by:
- Date range — last 7/30/90 days, custom range
- Channel — all, WhatsApp, Email, SMS, Push, RCS, In-App
- Segment — filter to a specific audience
- Campaign — drill into a single campaign’s performance
Channel breakdown
A bar chart comparing performance across channels:
- Delivery rate per channel
- Engagement rate per channel
- Cost per engagement per channel
Useful for identifying which channels are most effective for your audience.
Revenue attribution
If your campaigns track conversion events with an amount property:
- Total attributed revenue — sum of conversion values within tracking windows
- Revenue per send — efficiency metric
- Top campaigns by revenue — ranked list
What’s next
- Reports — detailed per-campaign performance tables
- Live events — real-time event stream
- Insights — AI-powered trends and recommendations