How Actii decides
Actii is the AI agent built into Active Reach. It monitors your data, identifies growth opportunities, and proposes automations — campaigns, playbooks, budget adjustments, and creative variants. You review and approve before anything touches your customers.
This page explains what Actii watches and what it does in plain language. You stay in control at every step.
What Actii monitors
Actii continuously watches four categories of signals from your workspace:
Performance signals
How your campaigns, journeys, and ads are performing relative to your own historical baseline. When performance degrades or improves beyond normal variance, Actii flags it.
Audience signals
Changes in your contact base — new signups, churn indicators, segment drift, engagement drops. Actii identifies contacts at risk and surfaces opportunities to re-engage.
Revenue signals
Purchase patterns, average order value trends, reorder velocity, and attribution data. Actii connects marketing activity to revenue outcomes.
Channel signals
Delivery health across WhatsApp, Email, SMS, Push, and RCS — bounce rates, provider health, and deliverability trends. Actii detects channel degradation early.
What actions Actii takes
Actii doesn’t send messages on its own. It proposes actions that you approve:
| Action | What it does | Requires approval? |
|---|---|---|
| Suggest a playbook | Identifies a lifecycle gap and recommends a specific playbook with pre-configured variables | Yes |
| Propose a campaign | Drafts a campaign with audience, content, and timing | Yes |
| Pause an underperforming ad | Detects when ad performance degrades and proposes pausing to protect budget | Yes (or auto if configured) |
| Resume a recovering ad | Detects when positive signals return and proposes resuming | Yes (or auto if configured) |
| Rebalance budget | Proposes shifting budget from underperforming campaigns to stronger ones | Yes |
| Generate creative variants | Creates new ad copy or image variants based on what’s working | Yes |
| Surface an insight | Adds an entry to your Insights feed explaining what changed and why | No — informational only |
How you stay in control
Approval queue
Every Actii proposal goes through the same campaign approval workflow your team uses. Nothing sends without a human saying yes.
Two modes:
- SMB carousel — swipe through proposals, tap Approve or Reject
- Advanced queue — table view with confidence indicators and guardrail flags
Two operating modes
| Mode | Behavior |
|---|---|
| Managed | Actii proposes, you approve. The agent handles execution after approval. Included in your plan. |
| Manual (BYOM) | Actii suggests, you build. Use the insights as guidance and create your own campaigns/journeys. |
Switch between modes in Settings → General → Workspace Mode.
Guardrails
Actii respects workspace-level guardrails:
- Budget caps — never proposes spending beyond your configured limit
- Send frequency limits — respects per-contact messaging caps
- Channel preferences — only uses channels you’ve connected and configured
- Quiet hours — never sends during restricted hours
What Actii doesn’t do
- It doesn’t access your data outside of your workspace
- It doesn’t share patterns between workspaces (each workspace is isolated)
- It doesn’t override your approvals or send without consent
- It doesn’t make decisions you can’t understand — every proposal includes a plain-language explanation of why
What’s next
- Campaign approvals — the approval queue Actii feeds into
- Activate a playbook — manually activate what Actii suggests
- Ads budget & governance — how Actii manages ad budgets