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Reports

Go to Measure → Analytics → Reports for a detailed table of every campaign’s performance.

Report table

Each row shows a campaign with:

ColumnDescription
Campaign nameClickable — opens the campaign detail page
ChannelWhatsApp, Email, SMS, Push, etc.
StatusSending, Completed, Paused
SentTotal messages sent
DeliveredMessages that reached recipients
OpenedUnique opens (where trackable — email, push)
ClickedUnique link clicks
ConvertedContacts who hit the conversion event
RevenueAttributed revenue from conversions
Sent atWhen the campaign was sent

Filtering

Filter the report table by:

  • Date range — when campaigns were sent
  • Channel — filter to a specific channel
  • Status — active, completed, paused
  • Tags — campaign tags you’ve applied

Sorting

Click any column header to sort ascending/descending. Default: most recent first.

Export

Click Export CSV to download the full report. The export includes all columns plus additional fields: bounce rate, unsubscribe count, complaint rate, and per-variant A/B results.

Campaign detail

Click any campaign name to open its detail page, which shows:

  • Delivery funnel (sent → delivered → opened → clicked → converted)
  • Per-contact delivery log with error codes
  • A/B variant performance (if applicable)
  • Revenue attribution breakdown

What’s next