Integrations
Active Reach connects to your existing tools so customer data flows automatically — no manual imports, no batch jobs.
Integration categories
| Category | Platforms | Data flow |
|---|---|---|
| E-commerce | Shopify, WooCommerce, Magento | Customers, orders, products, cart events → Active Reach |
| CRM | HubSpot, Salesforce, Zoho, Freshworks, Tally Prime | Contacts, deals, properties ↔ bidirectional sync |
| Analytics | Segment, Google Analytics | Events → Active Reach (import) |
| Data warehouse | BigQuery, Snowflake, Databricks | Events → warehouse (export) |
| Mobile attribution | AppsFlyer, Branch, Adjust | Install attribution, in-app events → Active Reach |
| Payments | Cashfree, Razorpay, Stripe | Payment links, subscriptions, refunds, webhooks → Active Reach |
| Custom | Any HTTPS endpoint | Active Reach → your server (generic webhook) |
Setting up integrations
All integrations are configured from Settings → Data Pipes → New.
Each integration follows a common pattern:
- Select the platform from the integration catalog
- Authenticate — OAuth flow (Shopify, HubSpot, Salesforce) or API key (others)
- Configure — select what data to sync, map fields, set sync frequency
- Test — verify the connection works
- Activate — start syncing
Guides
OAuth install, product sync, order webhooks, Web Pixels.
ShopifyHubSpot, Salesforce, Zoho — real-time bidirectional sync.
CRM integrationsBigQuery, Snowflake, Segment — stream events to your warehouse.
Analytics & warehouseSend Active Reach events to any HTTPS endpoint.
Generic webhookPayment links, subscriptions, refunds, and Easy Split.
Cashfree