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DevelopersIntegrationsOverview

Integrations

Active Reach connects to your existing tools so customer data flows automatically — no manual imports, no batch jobs.

Integration categories

CategoryPlatformsData flow
E-commerceShopify, WooCommerce, MagentoCustomers, orders, products, cart events → Active Reach
CRMHubSpot, Salesforce, Zoho, Freshworks, Tally PrimeContacts, deals, properties ↔ bidirectional sync
AnalyticsSegment, Google AnalyticsEvents → Active Reach (import)
Data warehouseBigQuery, Snowflake, DatabricksEvents → warehouse (export)
Mobile attributionAppsFlyer, Branch, AdjustInstall attribution, in-app events → Active Reach
PaymentsCashfree, Razorpay, StripePayment links, subscriptions, refunds, webhooks → Active Reach
CustomAny HTTPS endpointActive Reach → your server (generic webhook)

Setting up integrations

All integrations are configured from Settings → Data Pipes → New.

Each integration follows a common pattern:

  1. Select the platform from the integration catalog
  2. Authenticate — OAuth flow (Shopify, HubSpot, Salesforce) or API key (others)
  3. Configure — select what data to sync, map fields, set sync frequency
  4. Test — verify the connection works
  5. Activate — start syncing

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