Memberships
Memberships in Active Reach cover how a customer joins your loyalty program. This page is about free enrollment — auto, opt-in, or manual. For the recurring-subscription product that unlocks VIP perks, see paid memberships.
Go to Create → Loyalty → Memberships to manage how contacts join and view the member list.
Enrollment modes
| Mode | How it works |
|---|---|
| Auto-enroll | Every contact is automatically a member. Zero friction. |
| Opt-in | Contacts join via a signup form, referral code, or in-app prompt |
| Manual | Admin approves each membership request |
Free memberships vs paid memberships
| Free membership | Paid membership | |
|---|---|---|
| Cost to customer | Nothing | Monthly or yearly subscription |
| Configured at | This page | Paid memberships |
| Unlocks | Loyalty program access (earning, tier ladder, redemption) | Bonus perks — multipliers, exclusive rewards, tier protection, free delivery |
| Cancellation | Manual remove | Customer cancels via Members page |
A customer can hold both at the same time — a free member who has also upgraded to paid.
Member list
The membership table shows:
- Contact name and email
- Current free tier (with badge)
- Paid membership status (active, in trial, lapsed, none)
- Points balance — available to redeem
- Lifetime points — total earned (determines tier)
- Joined at — enrollment date
- Status — active, suspended, or expired
Filter by tier, paid membership, points range, join date, or status. Export as CSV.
Member actions
Click any member to:
- View transaction history — every point earned and redeemed
- View membership history — paid membership join, renewal, cancellation events
- Award points manually — for customer service or promotions
- Adjust tier — override automatic tier assignment
- Suspend — temporarily freeze the membership (points preserved)
What’s next
- Paid memberships — recurring subscription product
- Customer profile — individual member deep dive
- Earning rules — how members earn points
- Members page — what customers see