Product analytics

Go to Measure → Analytics → Products to see per-product performance metrics.

Requirements

Product analytics require:

A product catalog with at least one product
E-commerce events flowing in (product_viewed, add_to_cart, order_completed) via SDK or Shopify/WooCommerce integration

Column	Description
Product name	From your catalog
Views	`product_viewed` event count
Add to cart	`add_to_cart` event count
Orders	`order_completed` events containing this product
Revenue	Total revenue from this product
View → Cart rate	Conversion from viewing to adding
Cart → Purchase rate	Conversion from adding to buying

Sort by any column. Filter by category, date range, or segment.

Click any product to see its conversion funnel:


Views → Add to cart → Checkout started → Order completed

With drop-off rates between each step. Compare against the catalog average.

Identify products with high views but low conversion — improve the product page or pricing
Find your top revenue drivers — allocate ad budget accordingly
Detect inventory issues — products with zero orders but high views may be out of stock