Budgets & governance
Active Reach provides a centralized view of your ad spend across Meta and Google Ads, with tools to rebalance, cap, and monitor campaign health.
Budget center
Go to Ads → Budgets to see:
- Total daily spend — across all active campaigns
- Per-campaign allocation — how budget is distributed
- Spend vs. budget — actual spend compared to your daily cap
- Projected monthly spend — based on current pace
Setting budgets
Each ad campaign has:
- Daily budget — maximum spend per day
- Total budget (optional) — lifetime cap
- Auto-scaling (Actii) — if enabled, the AI adjusts daily budgets based on performance
Rebalancing
When some campaigns outperform others, rebalance spend:
- Go to Ads → Budgets
- The rebalance view shows campaigns ranked by performance (ROAS, CPA, or goal metric)
- Drag the budget sliders to shift spend from underperformers to winners
- Hit Apply — changes take effect within the hour
If Actii is enabled, it proposes rebalances automatically. You approve via the campaign approval queue.
Governance dashboard
Go to Ads → Governance for campaign health monitoring:
| Check | What it monitors |
|---|---|
| Quality score | Meta and Google’s quality/relevance scores for your ads |
| URL validation | Verifies all ad destination URLs are reachable and don’t redirect to broken pages |
| Policy compliance | Flags ads that may violate platform policies (restricted content, misleading claims) |
| Creative fatigue | Detects when ad CTR drops due to audience saturation |
| Delivery alerts | Warns when campaigns are underspending (budget not being consumed) |
Each issue shows a severity level and a recommended action.
Spending guardrails
Set workspace-level spending limits in Settings → Billing → Ad Spend Limits:
- Daily spend cap — hard limit across all ad campaigns
- Monthly spend cap — cumulative limit for the calendar month
- Per-campaign maximum — no single campaign can exceed this daily
When a guardrail is hit, campaigns are paused automatically and you’re notified.
What’s next
- How incrementality works — prove that ads drive real revenue
- How Actii decides — how the AI manages budgets