Feedback page
The feedback page captures structured customer sentiment after an order — a star rating, an optional comment, and (when applicable) a request to leave the same review on a public platform.
URL: {brand}.actii.me/{outlet}/feedback?t=... — the brand subdomain plus the outlet code that scopes the page to a specific location.
When customers land here
Three entry points:
| Trigger | When it fires |
|---|---|
| Bill page review prompt | Customer taps the 5-star strip inlined on the bill |
| Post-purchase WhatsApp | Order delivery / completion triggers a journey that sends a feedback link |
| QR on a printed receipt | Cashier hands over a printed bill with a QR that opens this page directly |
The flow
Star rating
A 1–5 star strip — single tap. No “submit” button at this step; the rating is captured the moment a star is tapped.
Comment (optional)
A free-text box appears. The placeholder hints at length (“share what we did well, or what we can fix”). Customers can skip.
Routing branches
| Rating | What happens next |
|---|---|
| 5 stars | Routed to the Reviews page to share on Google / Yotpo / TrustPilot |
| 3–4 stars | Thanked, asked if anything could be improved; comment is stored |
| 1–2 stars | Routed to support — an Inbox conversation opens with the comment pre-attached |
The thresholds are configurable per-outlet at /dashboard/[ws]/feedback/settings.
What gets recorded
Every feedback submission writes:
- The numeric rating (1–5)
- The comment text (if provided)
- The order ID (when the page was opened from a bill)
- The customer identity (when known via the shared token)
- The timestamp and originating channel (which entry point triggered the visit)
This data populates the Feedback dashboard at /dashboard/[ws]/feedback.
Negative-feedback escalation
When a 1- or 2-star rating is submitted, Active Reach:
- Opens a new Inbox conversation with the customer’s contact record.
- Attaches the comment as the first message.
- Sets the conversation priority based on the customer’s lifetime value (tier-aware).
- Notifies the assigned support handler via your configured channel.
Configure the escalation rules at /dashboard/[ws]/feedback/settings → Alert thresholds.
Positive-feedback handoff
When a 5-star rating is submitted, the page transitions inline to the Reviews surface. The customer keeps the same ?t=... token — they don’t re-authenticate — and is offered the platform you prefer (Google Business, Yotpo, TrustPilot, or a custom URL).
See Reviews page for the platform configuration.
What’s next
- Reviews page — what happens after a 5-star rating
- Inbox overview — where negative feedback lands
- Feedback dashboard — operator-facing analytics