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Lead capture

When you run lead generation campaigns on Meta or Google, form submissions flow into Active Reach automatically. View, qualify, and route them from Ads → Leads.

How leads arrive

  1. A prospect fills out a Meta Lead Ad or Google Lead Form
  2. The ad platform sends the submission to Active Reach via webhook
  3. The lead appears in the Leads table with all form fields populated
  4. The prospect is also created as a contact in your workspace (if new)

No manual export/import — leads sync in near-real-time.

Leads table

Each lead shows:

  • Name and contact info — from the form submission
  • Source — which ad campaign generated the lead
  • Status — New, Contacted, Qualified, Converted, Lost
  • Speed indicator — how quickly you responded (time from submission to first outreach)
  • Submitted at — when the form was filled

Lead speed

Response time matters — leads contacted within the first 5 minutes convert at significantly higher rates. The speed indicator shows:

  • Green — responded within 5 minutes
  • Yellow — responded within 1 hour
  • Red — responded after 1 hour or not yet contacted

Managing leads

Update status

Click any lead to update its status. Use the standard pipeline: New → Contacted → Qualified → Converted (or Lost).

Trigger a journey

Connect leads to a journey:

  • Set up a journey with an event trigger on lead_form_submitted
  • The journey can auto-send a WhatsApp or email to the lead within seconds of submission
  • Fastest path: use the “Lead follow-up” playbook from the playbook library

CRM sync

If you have a CRM connected (HubSpot, Salesforce, Zoho), leads are automatically synced as new records. Field mapping is configured in Settings → Data Pipes.

What’s next

How incrementality worksOverview