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Agency billing

Go to Agency → Billing to manage client charges and your agency margin.

How agency billing works

Active Reach bills the agency organization directly. The agency marks up and re-bills clients:

  1. Platform charges — Active Reach charges the agency for total consumption across all client brands (MAU + channel usage)
  2. Agency margin — you set a margin per client (percentage or fixed markup)
  3. Client invoices — generate invoices for each client showing their consumption + your margin
  4. Payouts — track what clients have paid vs what’s outstanding

Each client brand carries its own subscription, channel registrations, and MAU counter — the agency simply aggregates the rollup.

Per-client billing dashboard

Each client brand shows:

  • Consumption this period — MAU, sends, ad spend
  • Your margin — the markup applied
  • Invoice total — consumption + margin
  • Payment status — paid, pending, overdue

Goodwill credits

Award credits to clients for service issues or promotional pricing:

  • Go to Agency → Billing → [client] → Goodwill credits
  • Enter amount and reason
  • Credits are deducted from the client’s next invoice

Budget approvals

Agencies can require approval for client ad spend above a threshold:

  • Set a per-client spending cap
  • Clients who request campaigns exceeding the cap enter an approval queue
  • Approve or modify from the agency billing dashboard

What’s next

Agency overviewImpersonation